Attention Entrepreneurs, Business Owners, Speakers, Coaches, Authors, and Consultants!
Do you have a product or service you want to bring to a larger audience? Discover how to use radio interviews to sell more books, products, and services than you ever thought possible ..... And be viewed as an expert and celebrity at the same time! How would your life be different if you had that? How much income would you be able to generate? My story and how I began in radio.....
So, I took a deep breath, jumped in and booked as many public speaking presentations as I could to get tons of practice. Was I great from the get-go? No way. In fact I was pretty bad and made loads of mistakes that taught me what worked and what didn't. When I began focusing more on Internet marketing, online radio shows and podcasts were becoming a hot trend and I used what I had learned to secure bookings. In the middle of an interview the host says to me, “You’re great on the radio Lorraine. Have you ever thought about having your own show?” I said YES. As a host and guest I've built a solid reputation as a credible expert, steadily grown my database, developed greater confidence to talk about what I love, met some incredible people who are wildly successful, and learned how to leverage speaking opportunites to generate income. If you're serious about marketing products, services and message to a global audience, this is a fabulous time to use radio interviews to help you succeed Why? Recently, Internet-based radio programs have sprung up in astronomical numbers making it possible for anyone in business to reach people worldwide. Did you know that 60 million people will download podcasts by 2010? That's probably a conservative estimate. Apple reported over 1 million podcast subscribers in just two days on iTunes. Get a load of these impressive statistics:
* From Arbitron Inc. /Edison Media Research 2006 study Radio is a powerful tool for communicating your message. Programs are often converted to podcasts and can be downloaded to portable listening devises including cell phones-a hot, hot trend. According to ClickZ, internet radio advertising is projected to reach over 300 million people by 2009. Do you have a product or service you want to bring to a larger audience? You're probably wondering what the step-by-step process is to use radio to connect with your target audience. Indeed, it can seem very confusing. Most likely you're asking yourself "Where do I start? What do I need to do to become an outstanding guest? How do I secure and organize interviews?" I used to struggle with those same questions. As both a host and guest, I've participated in roughly 150 programs that have been heard and downloaded by hundreds, maybe thousands, of people all over the world. Contributing as both host and guest has taught me a ton of things about how best to deliver a message that is informative, distinctive, and most of all, memorable. Even if you don't have a product, radio show interviews can be a great beginning point to begin creating your own products and drive traffic to your site. Interviews can be used as a marketing tool such as a bonus giveaway on your site or in a joint venture campaign. The preparation that goes into your presentation can become an article, free report, or a new product. I'm invited to partner in joint venture campaigns every week. Having prior interviews that I can use to offer as a bonus giveaway has been a great way to build my subscriber list. People can download the audio into their iPod and listen to the show anywhere. And, I'm building name recognition by offering high quality content to people who are potential customers!
Some folks are great at writing inspiring thoughts and ideas however they lack the ability to communicate that inspiration when interviewed or doing live presentations. Something falls through the cracks. Perhaps they lack the skill to present their ideas in a way that keeps people’s attention. The ability to communicate ideas in a way that makes people say, "Yes I want that!" is a skill. Insider Tips to Shine as a Radio Guest will offer proven tips, models, and strategies to help you become a star.
Do you have a message you are bursting to deliver to enrich people's lives? One of the best ways to promote a product or service you believe in that will also improve the quality of people's lives is to become a guest, skillful at delivering high quality content in an informative, entertaining way. Insider Tips to Shine as a Radio Guest will give you the tools you need to position yourself as an expert. You can use radio as a venue to connect with a larger audience. Step-by-step, we'll show you how! In my program you will learn to......
You get double duty! The content in Insider Tips is so potent you’ll find you can apply what you learn in any situation (such as networking events, public presentations, and teleseminars). Even if you can't attend each session, don't worry. I record each one and send you the MP3 file within 24 hours of the session so you won't miss a thing!
 Insider Tips Mentorship Class Details These Tele-classes will begin on Wednesday, October 22, 2008 at pm 6 EST (3 pm PST) and continue once a week for a total of 5 sessions. Even if you can't attend each session, don't worry. I record each one and send you the MP3 file so you won't miss a thing! Each session includes a jam-packed learning guide to give you the best practices, models, and infrastructure to be highly successful as a radio guest. You'll have 2-3 action steps to take each week to implement the session material. The sessions are interactive for questions and answers and I'll share with you everything I've learned to be successful on air I'll be teaching the material in the learning guides for the first part of the session and the second half will be an interview with the special guest expert I've invited to share their expertise and knowledge with you. Regardless of whether you are brand new to being a guest or a seasoned professional, there are specific steps you can take to assure greater success. With the program you will have an impressive interview packet, the blueprint for a great media kit and be prepared to market yourself to your radio target audience. The rest is up to you!
Class 1: Wednesday, October 22, 2008 at 6pm EST (3pm PST) This session covers the infrastructure and best practices that successful experts use to prepare for radio interviews, speaking presentations and teleseminars. Creating the basics of your program and preparing your presentation
Class 2: Wednesday, October 29, 2008 at 6pm EST (3pm PST) Once you have the foundation set for your presentations, the next step is communicating your message in ways that engage, inspire, and motivate your audience. Media Skills
Class 3: Wednesday, November 5, 2008 at 6pm EST (3pm PST) Identifying shows that cater to your target audience
Class 4: Wednesday, November 12, 2008 at 6pm EST (3pm PST) Secure your radio bookings
Wrap things up with a special bonus call with best-selling author and Radio Publicity Expert, Alex Carroll. He'll be talking about, “Get Rich & Become Famous Being A Guest On Big Radio Shows” He’ll show you exactly how to extract a mother lode from the radio publicity gold mine. It doesn’t matter whether you’re selling seminars, books, products, services, newsletters, a website, a cause, or a campaign … He'll be sharing a ton of information on how you can generate thousands of dollars worth of free publicity right from your home or office as a radio guest. As an additional bonus, you'll also receive my recorded interview with Joan Stewart, aka The Publicity Hound from January 2008. Learn "How to Promote Your Expertise Online and Offline and Generate Thousands of Dollars in Free Publicity". Hear about ways to form strong relations with media people and get thousands of dollars in free publicity.
In this 5-week teleseminar series you'll receive
Frequently Asked Questions Q: What if I don’t have a product to promote? A: Radio show interviews can be a great beginning point to begin creating your own products and drive traffic to your site. Interviews can be used as a marketing tool such as a bonus giveaway on your site or in a joint venture campaign. The preparation that goes into your presentation can become an article, free report or a new product. I’ll show you ways you can leverage radio shows to your advantage. Q: How can I do radio interviews if I have a fear of public speaking? A: A lot of people use their fear of public speaking to shy away from radio interviews and achieving the level of success they desire. With my background in overcoming my own fears including public speaking, I’ve mentored many people to break through their fears, express their passions with confidence, and have fun speaking to audiences. I will teach you specific strategies so your fear won't hold you back. Q: What if I'm a beginner and have never done a radio show before? A: Before we get good at anything, we start as a beginner. Interviews can be a great way to practice and validate how much you know that can be of benefit to others. I have found that people are more skillful than they realize in communicating their knowledge and insights. The good news is that there are so many different kinds of shows and some of the hosts are new too, which can be a great playground for practice. I’ll teach you the steps and process to organize your ideas and feel prepared to use radio as a venue as you develop your confidence and proficiency. Q: What if I already have experience being radio guest. Will this material be too basic? A: Whatever your level of experience, if you are not achieving the results you want, you’ll likely learn where you might have some gaps in your process and ways you can close those gaps to be more effective and profitable. Q: What if I miss a call or I can’t make it because I’m not available at that time, what can I do? A: Time conflicts and prior plans don’t have to stop you from learning the information. All the sessions will be recorded and accessible to you within 24 hours of each call. You can listen at your convenience. The learning guides will have tons of information in them that you can refer to over and over again. Q: What materials do I receive? A: You receive a learning guide for each session, the downloadable audio file, models and samples you can duplicate. You’ll also have access to expert guests who will be interviewed each week. Q: Can I really make money being a radio guest? A: Absolutely. But, being on a show is not a get-rich quick strategy. Using radio interviews will help you build a marketing platform that can become money-making opportunities for both you and the host. The key is applying the knowing in a strategic way that will maximize your results. I’ll be teaching some great tips on how to generate income opportunities. Q: I don’t have a website. Am I spinning my wheels considering talk shows without a website in place? A: Many people don’t have a website. There are a variety of ways to create online presence such as having a blog, a Squidoo lens, and social networking sites that provide profile pages. Today there are so many ways that people can connect and do business in more ways than you might think! Q. Will you be teaching any part of the program or will it be all guest expert interviews? A. I’ll be teaching the first part of the call using the learning guides. There will be time on every call to address any questions. The second part of the call will be guest interviews. I’ve hand-picked each expert because I know they will add proven knowledge and tips to be more successful in connecting with your audience, to grow your business, and become more profitable. You have nothing to risk with my 100% money-back guarantee.
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Many years ago the very thought of doing public speaking or any kind of media presentations was enough to send me into a panic. As a child I had a slight stutter that worsened when I became nervous. When I began focusing on growing my business, it became clear that speaking to audiences was a must! 
"Talk show hosts interview all kinds of people, some more eloquent than others, some with great content, some not so much. Lorraine's content was not just incredibly interesting, her delivery was superb. She is witty, and is a pleasure to interview. I look forward to welcoming Lorraine again on my show with future topics."
"Lorraine - Thanks so much for being on my radio show....you were terrific! You provided insight, information, and many things to think about. I loved the show...thank you!!."
"It's wonderful to talk with a person who knows her subject from the inside out, and can present it from a lot of different directions! Our world needs lots of help with fear; and to talk about using it for personal empowerment is a wonderful gift. Thank you for your work in this world, Lorraine, helping people with what *really* matters!"
Special guest expert interview with Anita Pathik-Law – Founder of The Power of Our Way Community and host of Conscious Dialogues™. Anita is a coach, published author, speaker and a powerful voice in the consciousness movement. As a popular guest and broadcaster, you’ll learn Insider Tips to sharing your heart and message in ways that inspire audiences.
Special guest expert interview with Dianne Legro – President of Speaking Success International is an international speaker, voice specialist and speech/presentations skills expert coach. Her expertise includes performing on the Broadway stage, working with Fortune 500 companies and top government agencies to master ways to deliver a compelling message. Learn Insider Tips to creating a media kit and being a presentation star.
Special guest interview with Kathleen Gage, President of Turning Point, Inc. and Maxwell Publishing, is known as The Street Smarts Marketer™. Kathleen works with speakers, trainers, authors and consultants who are ready to turn their expertise into money-making products and services. Learn Insider Tips from a sought-after speaker on ways to market your presentation to your ideal audience.
Special guest interview with Jackie Lapin - CEO of Jackie Lapin Media Relations and its’ subdivision Conscious Media Relations. Award-winning media and public relations expert with over 25 years experience working with sports, entertainment, consumer marketing, and authors. Lapin’s agency handles book launches, general media tours, and radio media tours for authors, speakers, coaches, and visionaries to help people bring their products and services to a global market. Arrange Radio Media Tours that directly connect with 600+ personal development radio shows. Learn Insider Tips to creating a kick-butt interview packet to secure bookings.
"Thanks for being on my program. Would love to have you back... it was a great interview!" 
I'm confident you'll receive a ton of value from attending this course. If after attending the first session you feel this information is not for you, I will refund your money, no hassles and no questions asked. You keep the handouts I send you. We part friends, no questions or pressure. 
Lorraine Cohen, 2008, All Rights Reserved
For further information Contact Lorraine Cohen at (610) 415-1733
Click here to contact Lorraine by email
